Black Friday: an hnst opinion
We need to be honest: we’re not really into Black Friday. For us big sales events, like Black Friday, are a symptom of an ill industry, one that has lost itself in an ever-rising pace of production and consumption.
Well, to create room for newness, brands occasionally need to discount their current collections. On big sales events, like Black Friday, they’ll use massive discounts to linger you into overconsuming, buying things that you don’t need or even wanted in the first place. They’ll will make you believe that your current clothes are no longer in-fashion or even functional. The catch is that these new pieces are designed to serve the same faith only a couple weeks or months later.
The fashion industry is producing and consuming more clothes than ever before. On average, people bought 60% more clothing than they did in 2014, and this trend keeps accelerating. The fashion industry is making more clothing than we can wear: a staggering 100 billion items per year.
Simultaneously clothes are kept only half as long compared to fifteen years ago. As a result, each second a truckload of textile waste is being burned or dumped in landfill. Landfill tends to be an abstract concept, but you can think of it as mountains of used clothing which can be placed anywhere, next to a city, in a desert or nature reserve, creating toxic emissions as the clothing starts decomposing.
The social perspective shouldn’t be forgotten either. Clothing is still too often made in unsafe and unhealthy conditions, by people who are paid below living wage for their skills and work. On top of that for warehouse workers and delivery drivers big sales events like Black Friday mean increased working hours, higher pressure in the workplace and higher risk of injury.
Take back your power!
What can you do about this? Well, it’s easy. Take back your power and don’t let the flashy ads and insanely low discounts trick you. Stay honest with yourself: do I really need this or am I just lingered into buying something that I didn’t need or wanted in the first place?
Love, repair and cherish what you already have. Did you know that we offer a free repair service? Let us know if your hnst jeans needs a little fix me up.