HNST against microplastics
Nothing to hide.
It’s our mission to bring you the world’s most sustainable jeans, going further than any other brand.
One of the topics close to our hearts is microplastics and keeping them out of our waters. With their use of synthetic fibers and plastic polymer coatings, the traditional denim industry is a major contributor to the plastic soup.
For example: traditional denim yarns are coated with Poly Vinyl Alcohol (PVA), which is basically putting a plastic layer on the yarn. This process alone adds between 5-15grams of plastic per jeans, which ends up in our waters when being washed. This is the equivalent of cutting up a 0,5L PET water bottle and flushing is down the drain.
We decided to do things differently. HNST fabric does not contain any synthetic fibers and the yarns of our fabric are coated with NaturalReco, a finishing solution made from industrial vegetable waste, more specifically the white of an orange.
Wanting to go one step further we replaced the standard polyester stitching yarn with a natural alternative. It turns out plastic is stronger than nature as the alternative doesn’t offer enough strength. The last thing we want to do is contribute to the growing mountain of low-quality garments.
We want you to wear and enjoy your jeans for as long as possible. Until we can ensure the highest quality with a natural stitching yarn, we will be using a stitching yarn from recycled PET.
We’re working with researchers to quantify the impact in terms of microplastics. Our partners indicate that this will be negligible, but we want to be 100% sure. We’ve launched dedicated lab tests comparing several synthetic yarns available on the market. This way we’ll discover exactly how many particles are released and we will be able will contribute to microplastics research, a scientific field that is still highly underdeveloped.
The chosen recycled PET yarn has a high twist which is proven to minimize shedding. Recycled PET avoids virgin resource extraction and reduces energy requirements and CO2 emissions compared with virgin polyester. On top of that, the yarn is Global Recycling Standard certified.
We’ll take you along this journey, well if you’re interested at least. Feel free to reach out at firstname.lastname@example.org if you want to know more.
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