hnst x Veerle Dejaeger
For the reopening of MoMu, 20 unique collabs were set up between fashion designers, creatives and retailers from Antwerp, A/part was born. For this project we had the opportunity to create a unique jeans together with Veerle Dejaeger, a young aspiring and inspiring actress known from the popular youth series wtFOCK.
Behind the collab hnst / Veerle Dejaeger / Monar
An ultimate creative twist on sustainability by HNST x Veerle Dejaeger. Brought together by our shared values: honesty towards self, others and the planet. Connected through a common goal: the search for durable self-expression.
In the light of this collaboration, Veerle went on a quest for uniqueness within the ecological narrative.
Originating from self-reflection, the result is a pair of jeans with an organic print that represents searching and finding your individuality. It’s about the path to adulthood in which you encounter yourself only to get lost again.
The hnst x Veerle Dejaeger jeans is made to order and includes 56% recycled cotton, the print is screen printed by hand using an ecological water-based ink.
About Veerle Dejaeger
Veerle Dejaeger is a 21 year old actress, known from the popular youth series wtFOCK. She currently combines her aspiring carreer with a degree in economic engineering at the VUB. Veerle cares deeply about sustainability, transparancy and vulnerability which naturally brought her to collaborate with hnst.
For the reopening of MoMu, 20 unique collabs were set up between fashion designers, creatives and retailers from Antwerp. The results of these 20 collabs are 20 unique products, available for purchase in Antwerp between November 4 and 20.
Pictures by © Arber Sefa