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HNST HNST
  • HOME
  • MEN
  • WOMEN
  • HONEST STORIES
  • FAQ
  • ABOUT
    • PROCESS
    • CONTACT
  • MY ACCOUNT
  • enEnglish
    • nlNederlands
Ella Daeleman

About Ella Daeleman

Ella Daeleman is freelance merkmaker met een hart voor sterke concepten. Groene merken zijn haar lief, al hoef je dat niet letterlijk te nemen. Haar expertise ligt in PR, marketing, copywriting en allround "merkmaken".

Dyeing and weaving of our fabric

With a name like HNST we can only be honest about our jeans and its production process. Moreover, we wouldn’t want it any other way, because this is exactly how... read more →
  • March 8, 2018
  • Ella Daeleman
  • Production process

Bruno Van Den Weghe, dyeing and weaving partner

By setting an example, HNST wants to dramatically push the standards of the fashion industry. But what exactly does it mean to create a sustainable pair of jeans, and who... read more →
  • March 7, 2018
  • Ella Daeleman
  • People

Spinning of the HNST yarn

In the production of a jeans that wants to kick some ass to the current standard, a lot of steps are to be taken and choices to be made. Then... read more →
  • February 16, 2018
  • Ella Daeleman
  • Production process

Julie Lietaer: European Spinning Group

With its radically different jeans, HNST wants to set a new standard for the fashion industry. A delightful ambitious project, but what do these sustainable jeans really mean and who... read more →
  • February 15, 2018
  • Ella Daeleman
  • People

The HNST jeans down to the bone

For the production of jeans, a number of steps need to be followed and choices have to be made; from design over yarn to denim fabric and finally the composition... read more →
  • January 29, 2018
  • Ella Daeleman
  • Behind the scenes

HNST founding father Tom Duhoux

By means of radically different jeans, HNST wants to put a new standard for the fashion industry. A delightful and ambitious project, but what is this sustainable jeans about and... read more →
  • January 28, 2018
  • Ella Daeleman
  • People

Recent Posts

  • Refresh your jeans without washing
  • What is the environmental impact of an HNST jeans?
  • Dyeing and weaving of our fabric
  • Bruno Van Den Weghe, dyeing and weaving partner
  • Spinning of the HNST yarn

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