Most of us have probably heard about the fact that you are not supposed to wash a pair of jeans. This way it will keep longer its blue colour while your personal lifestyle and the way you wear it will give the jeans its own character. Next to this the jeans will also last longer. When your jeans starts to get a little bit smelly over time, some advice to put your jeans in the freezer for 24 hours. Next to not being very user-friendly, it actually does not really help, as a regular freezer is not cold enough to kill all the bacteria. Most people just put their jeans in the washing machine to refresh it. On average we do so after wearing the jeans 2 to 3 times. And that’s unfortunate, because next to the growing of the cotton, the single biggest environmental impact of jeans is generated in the use phase and how you care for it. The customer’s washing behavior can account for up to 25% of the total water footprint of an average jeans. And that’s huge.
LET NATURE DO THE CLEANING FOR YOU
Because we like to challenge the current way of thinking and doing at HNST, we asked ourselves whether we couldn’t find a more user-friendly and effective way to refresh your jeans without having to put it into the washing machine. And we did find a solution. All we had to do was look at how nature does it. Together with our denim collection, we launched our Morning After Spray, a user-friendly spray full of active probiotics that thoroughly cleans your jeans and removes all odors. Because the 100% natural probiotics actively absorb scent molecules and remove ‘the food’ that other micro-organisms transform into the unwanted odors, the spray not only removes the smell but also prevents it from coming back soon. All this without freezer or washing machine.
Because we believe our responsibility does not end at the moment you buy our jeans, the Morning After Spray is also part of our circular product design. That’s why the Morning After Spray (35 ml) is included for free with every purchase of a pair of HNST jeans.
Ofcourse the Morning After Spray also works on any other jeans as well as on any other piece of clothing and even shoes. That is why you can also just buy the Morning After Spray in our webshop.
Every time you don’t put your jeans in the washing machine, you save 12 – 17 liters of water. With the Morning After Spray, you don’t really need to put your jeans in the washing machine to freshen up, only when your jeans has stains you want to remove. If, because of using the spray, you would put your jeans in the washing machine after wearing it 8 times instead of after 4 times, you would save 1365 liters of water per year. That’s approximately 10 bath tubs! That’s already worth it, isn’t it?