"In its online series Fashion Conscious, BBC showcases HNST jeans as an alternative to fast fashion."

“The title of the world’s most sustainable jeans comes to the name of the Antwerp based label HNST.”

“This model addresses several limitations of its competitors, namely denim landfill waste and excessive water consumption required to grow new virgin cotton fibres.”

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+ 56% Recycled denim
+ CO2 positive
+ 100% recycable
+ Saves 6639 liter water
+ 100% Made in EU


- Toxic Chemicals
- Plastic fibers or coating
- Extra labels
- Unethical labour
- Compromises