Wear more. Wash less.
One of the best ways to extend the life of your jeans is surprisingly simple: don’t wash them too often. Denim doesn’t need to be washed after every wear. Air them out between wears, spot-clean small stains and only wash them when they’re genuinely dirty or need freshening up. Washing less helps your jeans last longer while reducing water and energy consumption throughout their lifetime, a win for both your wardrobe and the planet..
Always turn inside out
Before washing, turning your garments inside out. It keeps the fabric condition at its best.
Wash at low temperature (<30°)
For everyday needs, wash at 30 degrees. For heavy soiling, try removing by hand with detergent, or spot cleaning, then still do 30 or 40 degrees.
Wash on a low cycle
The shorter (30 minute) wash cycle is usually enough to clean your garment. Plus it’s an easy way to be responsible with water consumption.
Wash less often
We often over-launder our wardrobes. To maintain freshness between washes, often combining a spot clean if needed, plus airing a garment outside, will suffice.
Choose a natural liquid detergent
Liquid detergent is better absorbed than powder, and generally the kinder option, whether hand or machine washing.
Air dry
After a wash, air dry your garments instead of using the tumble dryer. This reduces abrasive friction on your clothing and contributes to less emissions and impact on the environment.