as sustainable as fashionable

as sustainable as fashionable

Dressing the world in a more hnst way.

shop WOMEN shop MEN

Jeans that doesn't compromise on style, sustainability or quality.

Women Men
YES

+  56% Recycled denim

+  saves 76% CO2

+  100% recyclable

+  saves 6639 liters of water

+  100% Made in EU

NO

-  Unnecessary chemicals

-  Plastic fibers or coating

-  Extra labels

-  Unethical labour

-  Compromises

Press
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"This model addresses several limitations of its competitors, namely denim landfill waste and excessive water consumption required to grow new virgin cotton fibres."
"The title of the world's most sustainable jeans comes to the name of the Antwerp based label HNST."
In its online series Fashion Conscious, BBC showcases HNST jeans as an alternative to fast fashion.
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Jeans Jeans women top top women jeans jeans MEN top top men