exclusive discount on

The world's most sustainable denim collection.

Together we tackle overproduction. Use PRESALES20 for 20% discount, get your jeans in January.


+  56% Recycled denim

+  saves 76% CO2

+  100% recyclable

+  saves 6639 liter water

+  100% Made in EU


-  Toxic Chemicals

-  Micro-plastics

-  Extra labels

-  Unethical labour

-  Compromises

Jeans that doesn't compromise on style, sustainability or quality.

Women Men
"This model addresses several limitations of its competitors, namely denim landfill waste and excessive water consumption required to grow new virgin cotton fibres."
"The title of the world's most sustainable jeans comes to the name of the Antwerp based label HNST."
In its online series Fashion Conscious, BBC showcases HNST jeans as an alternative to fast fashion.