Jeans that don't compromise on style, sustainability or quality.

Jeans that don't compromise on style, sustainability or quality.

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Let’s dress the world in a more hnst way.

Women Men
YES

+  56% recycled denim

+  saves 76% CO2

+  100% recyclable

+  saves 6639 liters of water

+  100% made in EU

NO

-  unnecessary chemicals

-  plastic fibers or coating

-  extra labels

-  unethical labour

-  compromises

Press
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"This model addresses several limitations of its competitors, namely denim landfill waste and excessive water consumption required to grow new virgin cotton fibres."
"The title of the world's most sustainable jeans comes to the name of the Antwerp based label HNST."
In its online series Fashion Conscious, BBC showcases HNST jeans as an alternative to fast fashion.
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