The fashion industry is becoming ever more exposed for its growing emissions and damage to both people and planet. Denim, both as a material itself and its process, is now widely documented for being a key polluter.

HNST Studio embodies a counter movement. For us, climate change presents no limitation to how we make and sell products, instead we flip the script. We embrace and work with that challenge: we are driven by turning negative impact into positive impact.


Conventional Denim: Normal Industry Standards

Water Usage

Jeans are mostly made from cotton, one of the most water-intensive crops. The average pair requires


litres of water.


Denim dyeing and finishing can release hazardous chemicals (cadmium, mercury and lead) into water systems. This is harmful for local ecosystems and communities.


Conventional denim is hard to recycle, with its complex blend of fibres which are harder to pull apart later, plus hardware (e.g zips, buttons, rivets). Separating components is labour and cost intensive.

Carbon & Other Emissions

The average pair of jeans produces 0kg of CO2eq

This is roughly equivalent to 44 plastic bags, or driving 33 km in a diesel engine car.

HNST Studio Denim: Radically Cleaner

Water Usage

To make our jeans, we use 91% less water, using approximately


litres per jeans from fibre to factory.


The Smart-IndigoTM dyeing technique (for blue denim) uses significantly less harmful toxins than traditional methods, simply requiring only indigo pigment, caustic soda, water, and electricity.


Our products are designed to be taken apart and recycled almost infinitely. Our base material and coatings are natural, our rivets are embroidered, our buttons can be removed and reused, and we use minimal labels.

Carbon & Other Emissions

Our average pair of jeans produces 0kg of CO2eq

from farm to factory. We reduce carbon emissions by using recycled materials, and strive to source ever more renewable energy in our production. Since some emissions are inevitable, our near term mitigation strategy is investing back into woodland restoration and carbon capture projects.



By applying circular, or ‘closed-loop’ design principles, our products can be recycled at the end of life.


Recycled materials (partly coming from previous HNST studio items) are paired strictly with only organic or a small proportion of responsibly sourced virgin materials.


Our repair service means items are more likely to be cherished for longer, thus avoiding ending up in waste streams.


When you want to part ways with HNST studio products, we take them back and recycle them into something new.