Making 100% circular jeans doesn't go unnoticed. Discover what others have to say about our denim.
"The title of the world's most sustainable jeans comes to the name of the Antwerp based label HNST."
"HNST uses worn-out jeans to create new denim fabric. By doing this they have saved 27 tons of old jeans from incinerators."
In its online series Fashion Conscious, BBC showcases HNST jeans as an alternative to fast fashion.
"This model addresses several limitations of its competitors, namely denim landfill waste and excessive water consumption required to grow new virgin cotton fibres."
"By revolutionizing denim materials, HNST aims to demonstrate the possibility to reduce the denim industry’s carbon footprint and encourage consumers to make more eco-conscious purchases."