beat the lockdown blues with

The world's most sustainable denim collection.

Let's ditch fast fashion and change the world.


+  56% Recycled denim

+  saves 76% CO2

+  100% recyclable

+  saves 6639 liter water

+  100% Made in EU


-  Toxic Chemicals

-  Plastic fibers or coating

-  Extra labels

-  Unethical labour

-  Compromises

Jeans that doesn't compromise on style, sustainability or quality.

Women Men
"This model addresses several limitations of its competitors, namely denim landfill waste and excessive water consumption required to grow new virgin cotton fibres."
"The title of the world's most sustainable jeans comes to the name of the Antwerp based label HNST."
In its online series Fashion Conscious, BBC showcases HNST jeans as an alternative to fast fashion.