Pre-sales to tackle overproduction
To tackle overproduction and deadstock, we are launching our newest collection via pre-sales.

Stories

1
Meet our Belgian spinning partner
In Belgium our recycled denim fibers are spun into the HNST yarn. Get to know the experts behind this process.

2
Pure Denim: high quality weaving in Italy
In Italy, our HNST yarn is woven into a fabric. Meet our Italian denim mill and learn more about the technicalities of denim fabric.

3
Smart-Indigo: dyeing with electricity instead of water
Over the last decades indigo dyeing, which finds its origine in nature, has become a synthetic process with a considerable impact. With the use of electric, we're able to move away from these harmful practices.

4
Our HNST footprint
HNST has nothing to hide. Therefore we honestly share with you our environmental footprint and remarkable savings.

5
Morning After Spray: refreshing without washing
40-80% of the total greenhouse gases (CO2) are emitted during the use phase of a garment. To help you reduce this impact, we have developed a Morning After Spray.

6
Zero microplastics: why & how?
35% of all microplastics in our oceans comes from washing and wearing synthetic clothing. HNST jeans emit zero microplastics, discover why and how.