Black Friday: an hnst opinion
The pollution of the circular economy vocabulary
59% of European fashion giants’ sustainability claims are unsubstantiated or misleading. This communication is polluting the industry.
hnst x Veerle Dejaeger
We had the opportunity to create a unique jeans together with Veerle Dejaeger, a young aspiring and inspiring actress. The result is a pair of jeans with an organic print that represents searching and finding your individuality.
HNST against microplastics
In order to combat microplastic pollution, HNST fabric does not contain any synthetic fibers or plastic coatings. Read more about our search for a natural stitching yarn.
Pre-sales to tackle overproduction
To tackle overproduction and deadstock, we are launching our newest collection via pre-sales.
Meet our Belgian spinning partner
In Belgium our recycled denim fibers are spun into the HNST yarn. Get to know the experts behind this process.
Pure Denim: high quality weaving in Italy
In Italy, our HNST yarn is woven into a fabric. Meet our Italian denim mill and learn more about the technicalities of denim fabric.
Smart-Indigo: dyeing with electricity instead of water
Over the last decades indigo dyeing, which finds its origine in nature, has become a synthetic process with a considerable impact. With the use of electric, we're able to move away from these harmful practices.
Our HNST footprint
HNST has nothing to hide. Therefore we honestly share with you our environmental footprint and remarkable savings.
Morning After Spray: refreshing without washing
40-80% of the total greenhouse gases (CO2) are emitted during the use phase of a garment. To help you reduce this impact, we have developed a Morning After Spray.