Black Friday: an hnst opinion

We’re not really into Black Friday. For us big sales events, like Black Friday, are a symptom of an ill industry, one that has lost itself in an ever-rising pace of production and consumption. Let's love, repair and cherish what we already have.
Black Friday: an hnst opinion

Stories

The pollution of the circular economy vocabulary
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The pollution of the circular economy vocabulary

59% of European fashion giants’ sustainability claims are unsubstantiated or misleading. This communication is polluting the industry.
hnst x Veerle Dejaeger
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hnst x Veerle Dejaeger

We had the opportunity to create a unique jeans together with Veerle Dejaeger, a young aspiring and inspiring actress. The result is a pair of jeans with an organic print that represents searching and finding your individuality.
HNST against microplastics
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HNST against microplastics

In order to combat microplastic pollution, HNST fabric does not contain any synthetic fibers or plastic coatings. Read more about our search for a natural stitching yarn. 

Pre-sales to tackle overproduction
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Pre-sales to tackle overproduction

To tackle overproduction and deadstock, we are launching our newest collection via pre-sales.
Meet our Belgian spinning partner
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Meet our Belgian spinning partner

In Belgium our recycled denim fibers are spun into the HNST yarn. Get to know the experts behind this process.
Pure Denim: high quality weaving in Italy
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Pure Denim: high quality weaving in Italy

In Italy, our HNST yarn is woven into a fabric. Meet our Italian denim mill and learn more about the technicalities of denim fabric.
Smart-Indigo: dyeing with electricity instead of water
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Smart-Indigo: dyeing with electricity instead of water

Over the last decades indigo dyeing, which finds its origine in nature, has become a synthetic process with a considerable impact. With the use of electric, we're able to move away from these harmful practices.
Our HNST footprint
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Our HNST footprint

HNST has nothing to hide. Therefore we honestly share with you our environmental footprint and remarkable savings.
Morning After Spray: refreshing without washing
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Morning After Spray: refreshing without washing

40-80% of the total greenhouse gases (CO2) are emitted during the use phase of a garment. To help you reduce this impact, we have developed a Morning After Spray.