Pre-sales to tackle overproduction

To tackle overproduction and deadstock, we are launching our newest collection via pre-sales.
Pre-sales to tackle overproduction

Stories

Meet our Belgian spinning partner
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Meet our Belgian spinning partner

In Belgium our recycled denim fibers are spun into the HNST yarn. Get to know the experts behind this process.
Pure Denim: high quality weaving in Italy
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Pure Denim: high quality weaving in Italy

In Italy, our HNST yarn is woven into a fabric. Meet our Italian denim mill and learn more about the technicalities of denim fabric.
Smart-Indigo: dyeing with electricity instead of water
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Smart-Indigo: dyeing with electricity instead of water

Over the last decades indigo dyeing, which finds its origine in nature, has become a synthetic process with a considerable impact. With the use of electric, we're able to move away from these harmful practices.
Our HNST footprint
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Our HNST footprint

HNST has nothing to hide. Therefore we honestly share with you our environmental footprint and remarkable savings.
Morning After Spray: refreshing without washing
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Morning After Spray: refreshing without washing

40-80% of the total greenhouse gases (CO2) are emitted during the use phase of a garment. To help you reduce this impact, we have developed a Morning After Spray.
Zero microplastics: why & how?
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Zero microplastics: why & how?

35% of all microplastics in our oceans comes from washing and wearing synthetic clothing. HNST jeans emit zero microplastics, discover why and how.